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Adaptify SEO Content Writer
We’ve just launched a major update to the Adaptify SEO Article Writer. Now with 150+ new features to supercharge your agency’s SEO.
How The Adaptify SEO Content Writer works
Step 1: Deep Research
We scrape your website and regularly refresh this. We match the article keyword(s) with relevant pages on your website and the cluster Pillar Page.
We then start multiple Deep Research sessions:
- Search Engine Results Page (SERP): We run between 1-10 SERP result searches, analyzing what is currently ranking and performing, learning what works, and how competitive the SERP is.
- We run an expertise search to find more expert information about the chosen keyword; this is used to enrich the article with high-quality data. We also look at relevant user-generated content like Yelp reviews and mentions about this keyword on social media sites like Reddit.
- Competitor Search: We want you to outrank your competitors, so for each keyword, we map how your competitors are doing. If we find a new competitor, we will add this competitor to the list and keep an eye on them moving forward.
- Local Search (only if you have local enabled): This is for location-relevant searches, for example:
Best Ice Cream San Diego
. We will then conduct between 1-20 SERP searches, learning about what local information is already on Google. - Finding and analyzing relevant information you already have on your website + suggested internal links. You can review the sources and topics before an article is created and add custom sources too. You can find in the thinking process how we're approaching the article writing.
- In this search we also decide on Search intent and Funnel Stage, this will help inform what information will rank and convert best.
Secondary/Primary Keywords
To avoid keyword cannibalization, each article covers one keyword. Adaptify SEO groups semantically similar keywords together; this step is done using deep learning and is much more accurate than previous methods. If you would like to remove any secondary keywords, simply hover over them to remove them.
Step 2: Generating Article Outline
Once the research is completed, Adaptify SEO will create an in-depth article outline. This outline makes it easier to review an article before it has been written and helps you understand how our article writer works.
You can also see how we ensure variety of content for optimal SEO rankings:
- Header styles like H2/H3/H4/H5/H6
- Section Titles
- Infographics
- Images
- Tables
- Lists
- FAQ Sections
- Internal URLs
- Outbound URLs (If enabled)
By default, we will be using our most in-depth outline playbook, which ensures 100% topic coverage, rich media, and a very high percentage of E-E-A-T content. You have the ability to rename sections and rearrange the structure, or delete a few sections. There is some redundancy, so if you see anything you would like to omit from this article, you can simply remove it.
Step 3: Writing article
Because thousands of sites are using Adaptify SEO we have a playbook that is able to create a well ranking article for (almost) all keywords, once the research and outlining is done, we're then utilizing multiple AI models to craft the perfect content:
- Converting Outline to Content using Vector Database
- Analyzing your outline and transforming it into detailed article sections, expanding the structure and content of each point.
- Writing with Claude 3.7
- Claude 3.7 is crafting your article with depth and nuance, combining factual accuracy with engaging copy based on our Deep Research.
- Generating Visual Elements
- Creating custom branded infographics and selecting relevant images using our own Image Generation AI to visually reinforce key concepts and enhance reader engagement.
- Humanizing Content with GPT-4.5
- GPT-4.5 the most advanced AI model used to refine this content to sound more natural and human-like, adjusting tone and style to better engage your readers.
- Quality Check with GPT-o1-pro (advanced reasoning)
- Final review of your content for accuracy, clarity, and readability. We're using article checks to ensure the highest article quality. Failing checks are automatically fixed (this may take a few minutes)
Article SEO Potential
The SEO Potential Report automatically evaluates completed articles on a 0-100 scale, breaking down performance across multiple ranking factors. A score of 90/100 (A grade) demonstrates excellent optimization and high potential for first-page Google rankings. The report categorizes results into Content Factors (structural elements), E-E-A-T Factors (credibility signals), and Technical SEO Factors (implementation aspects). Each section receives individual scores, identifying both strengths (perfect title length, excellent content volume) and improvement opportunities (adding external links, enhancing author credentials). These automated insights eliminate guesswork by showing exactly which elements add to high SEO potential. The report includes actionable recommendations targeting the remaining points that could be gained.
Article Reviews
Once it has been written, the writer will automatically review and check the article using 20+ quality checks. Each website you add to Adaptify SEO will have its own checklist, and you have the ability to add custom checks. If a check fails, we will then rewrite the article automatically for you. 95% of all articles pass a review after one iteration. If it fails again, your scheduled articles will be reviewed by our editing team and will be manually resolved for you without any delay. See an example of a checks report here:
Article Text
All article text is fully editable by you, and if enabled, by your customers in the white-label portal. You have the ability to add and edit URLs and change the type and formatting.
Ask AI: You can also ask the AI to make changes. The AI edit feature has full access to the content of your article, and you can run multiple AI requests at once. All requests are saved and we will update the AI prompts of your website so we get “smarter” and anticipate changes you would like to make every time we create a new article.
Images
Images
Each article will include multiple relevant high-quality images, a combination of AI-generated images (using the latest image models), copyright-free stock images, and custom-designed infographics. Where applicable, infographics and AI images are branded with your client's logo and can be reused on social media too.
Editing Images: You can add an AI prompt to change/improve the images. Reusing existing images: You can upload, or Adaptify will automatically scrape your site and reuse images where needed. Colors and branding: You have the ability to set a brand color and logo in the website settings. Quantity: We automatically add images where most suitable; most articles will have 3-4 images and multiple image types. Header Image: We automatically find and set a suitable header image with the correct metadata. Metadata: We create and automatically add image metadata that includes the keyword you are targeting.
Links
All keywords in Adaptify SEO are grouped in clusters. We automatically link back to previously written blog posts in this cluster. We will also find services and offer pages that are relevant to this keyword and add a clear CTA URL in the articles as well.
Outbound URLs: You have full control with very granular settings like the ability to disable linking, disable linking to competitors, and safe linking. We will only link to URLs that will add value to the SEO potential of the article.
Rich Content
FAQ: We include a FAQ in every article; this section is very likely to be picked up by Google AI Overviews. Lists/Tables: Most articles will include lists and tables with summaries of the Deep Research we will have done for this article. This is a major sign of "high-quality content" in Google.
Article metadata
URL Slug: The URL slug is automatically set. The slug is checked to ensure it is unique and not used before on your site, and has some ranking factors kept in mind, like using the primary keyword, appropriate length, and some added value if possible.
Meta Description: We automatically set an optimized meta description based on our playbook. Meta descriptions are editable in case you have any specific requirements.
One-click publishing
We support one-click publishing of your article. To publish, simply click "Publish Article" and we automatically publish the article to the configured website.
- Header image + metadata
- HTML Structure eg H1 / H2, description etc
- URL Slug
- Author Name
- Publication date if custom
- Categories/tags
- SEO metadata
- Compressed images with metadata
- Lists
- Tables
- Internal links
- External links
Give feedback
Add Instructions
You can add a custom instruction to any article, this is handy if you have specific requirements for an article. Additionally Adaptify will remember previous instructions and use it for future articles. You can manage previous instructions in “Site Settings”
Read more about it here:
Give Feedback and regenerate article
When an article has been generated, you can give feedback to improve and train the AI. Additionally you can regenerate the article, it will listen to your feedback and edits you’ve made regarding topics and sources.
Edit title
You can edit the title of any article, if you change the title before it has been created it will change the article content:
Linking
Inbound linking
We know every URL of your website, so where relevant will cross link to other blog posts, products or landing pages. Giving your site an overall boost
Outbound linking
We find relevant links and sources that are linked in your articles, this is a best practice method that is usually not possible using other AI writers. You can change this setting, as for some businesses this is encouraged, and for others you might want to have a blacklist or completely disable it.
Integrations:
You can publish content created by Adaptify SEO in one click to your website. You can set up this integration for most content management systems in one minute. Learn more here
Schema Markups:
Q: Is Schema Markup enabled by default for my WordPress sites?
A: Yes! As of April 2025, Adaptify now automatically enables FAQ Schema for all new WordPress sites by default. This markup is generated directly from the article content and helps increase the chances of your blog posts appearing in Google’s "People Also Ask" and Featured Snippets sections.
If you're curious to learn more about Schema Markup and how it can support SEO, check out this guide from Semrush.
Next →
On this page
- Adaptify SEO Content Writer
- Step 1: Deep Research
- Step 2: Generating Article Outline
- Step 3: Writing article
- Article SEO Potential
- Article Reviews
- Article Text
- Images
- Links
- Rich Content
- Article metadata
- One-click publishing
- Give feedback
- Add Instructions
- Give Feedback and regenerate article
- Edit title
- Linking
- Inbound linking
- Outbound linking
- Integrations:
- Schema Markups: