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Adaptify Essentials 8: Setting up a Backlink Bio

Welcome to another Adaptify Essentials! This video is the first of a two-part series on PR backlink building and setting up your backlink bio.

Summary:

Automated PR Backlink Building:

1. Accessing the Dashboard:
• Navigate to Automated PR Backlink Building on your configuration checklist to reach your PR Backlink Dashboard.
• Initially, you will need to set up your backlink profile.
2. Creating a Backlink Profile:
• Author Information: Provide the name of the author who will be credited for the backlink quote, ideally someone with a LinkedIn profile and a headshot. These are crucial for journalist verification.
• Backlink Bio: Create a bio that highlights unique aspects of the author, such as awards, achievements, and credentials. This bio acts like a resume for the AI to use when sending pitches.
3. Choosing PR Outreach Topics:
• The AI will suggest around 10-15 topics based on your website's URL and the bio.
• You can keep the suggested topics or edit them. Aim to maintain at least 12-13 topics, including high success rate topics that receive many journalist queries.
• New categories with no data might still be valuable, so consider adding them.

Once your profile and topics are set, Adaptify takes over and starts sending your PR backlink pitches.

For any help, contact support@adaptify.ai.

Video:

Transcript:

00:00 Welcome to this episode of Adaptify Essentials. This will be the first in a two-part series all about how to set up your automated PR backlink building and then how to use the PR backlink dashboard once you are fully set up. 00:14 As this is video one, this is going to be all about how to get set up, so let's jump into it. 00:20 When you're first setting up your automated PR backlink building, you're going to find the link to that as the fourth item in your configuration checklist. 00:28 Go ahead and click on that link. This is going to bring you to your main dashboard page. There's not a lot going on right now, so we're going to click on Enable Backlink Building to get it started. 00:39 From here, your very first question is going to be asking you what type of backlink building you'd like to do. 00:45 Here at Adaptify, we offer two different versions of backlink building. The first version includes both PR backlink pitches and guest post links. 00:54 What this means is that you can either get PR backlinks, which are backlinks that are basically a quote by you, or whoever the representative for your company is that you choose, that are quoted within journalist magazines, newspaper articles, blog articles, from a variety of different locations. 01:14 We've had DR's ranking as high as the New York Times Forbes HubSpot. They will put your quote into their article. 01:22 You'll have a link to the quote that goes back to your client's website, and not only does that raise the ranking when people click on that link, but it also raises the site's authority right along with it, because you've been quoted by a journalist in a Google. 01:37 That means you know what you're talking about. These are our favorite types of backlinks, and they can be super exciting to see what you can get. 01:45 Alongside those, we also offer guest post links and listings. These are your more traditional content style backlinks, where a piece of content is written and put on somebody else's website, and you're essentially a guest poster on that site. 01:59 If you go with our recommendation, recommended backlink type, you'll have access to both. Both are automated, and after you initially set up your account, there is nothing you really need to do to keep them going. 02:11 If, however, you don't like the idea of having an AI persona talk to journalists on your behalf, answer questions, that's perfectly fine. 02:19 Especially in niches such as medical or legal, a lot of people prefer to do the guest post links and listings. 02:24 That means that we will not be having the AI chat with journalists on your behalf to answer their questions. Either one works, please just pick whichever one you're more comfortable with. 02:36 For the purposes of this video, because PR backlink pitching actually requires a couple more steps, that's what we're going to go through. 02:43 If you do not want PR backlink pitches, and you change this to guest posts and listings, all you have to do is click the enable backlink building button, and you're done. 02:54 So if that is what you're going for, thank you for watching this video. You can now skip to video two. 03:00 However, if you are interested in doing PR backlink pitching, please come along with me as we go through what's needed for that. 03:09 If you're interested in doing the PR backlink building, the next thing you're going to need to do is answer four really simple questions. 03:16 The first one is going to be your name or your client's name. This author name is whoever is actually going to be taking credit for the quote within the journalist backlink. 03:28 So make sure it's someone who's okay with having their name in lights. This person ideally is also going to have a LinkedIn profile and a headshot. 03:37 Both of these things are requirements by journalists. It is mostly to verify that you are who you say you are and that you work for the company that you say you work for. 03:46 So this LinkedIn profile really does need to be a personal LinkedIn profile and it's going to be the profile of whoever you put as the author. 03:56 This profile also needs to mention the company name. That company name will show up right here so you can verify you know which one needs to be listed on the profile. 04:08 I would not suggest putting in a business LinkedIn here. Nine times out of ten, that is not what the journalists are going to be looking for. 04:15 And honestly, you're not really pitching for your business. You're going to be pitching as this person. It's going to pitching the person, not the business, even though the link is going to be there. 04:25 Benefit your client and their business. So personal LinkedIn only here. Again, with the headshot, you don't want to put in your business logo. 04:35 That's not what the journalists are looking for. They really do want a headshot of whoever the author is. If your author is a little bit shy, you can put them at ease that I rarely see these used, but again, it is something that journalists require. 04:48 If you don't have these two things, about 50% of your pitches likely will just be thrown out before the journalists even ever take a look at them. 04:57 Now that you've got those three, the final thing in getting your PR backlinks set up question wise is going to be this backlink bio. 05:04 This bio you want to look at as the ammunition that you're giving the AI to answer the journalists on your behalf. 05:11 So this is really where you're creating. You're creating your AI persona. You're giving it the information it's going to know about. 05:18 Again, this is going to be information about whoever the author is, not the company. You can talk about how the author got started with the company, if they have any memorable client or product stories, those are great to put in here. 05:32 But what you don't want to do is just give a history of the company was founded in this year. This is what we do, and leave it at that. 05:40 Uhm, again, this is giving the AI ammunition to be able to answer journalists on your behalf, so it really needs to be about the person, and any kind of unique stories or info that you can put here is fantastic. 05:52 There is really no right or wrong answer. Give it your best shot. If we're seeing that you're not getting the type of success that we would like, we will reach out to you and help you along the way. 06:01 Maybe offer some questions that you can answer or some other advice. The journalists never see what's in this backlink bio, so feel free to write it out as bullet points, a wall of text. 06:12 Again, no one is going to see it, so make this space yours. If you're having trouble getting the backlink bio going, once you do put something in there and finish I'll show you here. 06:25 In, um, a later clip where you'll actually be able to find some questions that are uniquely made for you and your site that you can answer that will help beef up that bio. 06:35 But for now, give it your best shot. Just put something in there. And after that, you'll be able to click enable backlink building. 06:45 For the purposes of this demo, I'm going to snap my fingers and we are going to show up at a site that is already pre-built. 06:52 All right, so welcome back. Here's our site. As you can already been filled in for this demo site. We've got an author name, we have the personal LinkedIn for that particular author, a headshot, and then also a little blurb about this author and what it is that they do. 07:15 As I was discussing, if you get stuck and you're like, I really don't love my bio. Now, at the top of this page, there's going to be an embedded proved pitch accuracy, and it's going to say, see questions. 07:28 If you click on this, we're going to give you usually about 40 or 50 questions. There are a lot of them. 07:33 Don't feel like you need to answer them all. Choose four or five. You can actually answer them directly in your bio box here. 07:41 And as long as you answer them pretty thoroughly, you're going to have a really nice bio at the end of the day. 07:46 So feel free to utilize that. Going back to our backlink settings, there is just one other thing that we want to clean up really quickly before we start pitching, and that is if we scroll past the backlink profile, and we keep going down, you'll hit PR Outreach Topics. These topics act a little bit like 08:04 a dating game between your profile and the journalist. If your profile has a topic and the journalist has a topic and they match, you guys will connect and the AI will help be able to send a pitch for you. 08:14 That means that you want to have a decent selection of topics here. And again, remember, this isn't necessarily about the business. 08:23 Let's say, for example, that you're a dry cleaning service. You don't want all your topics to necessarily just be about laundry or washing machines. 08:31 You would also be able to speak to things like customer service, Thank you. Uhm, maybe entrepreneurship. There's definitely some business things you could talk about within there. 08:42 Maybe even some marketing. Think of it in more that way. What would this person be able to talk about? I do recommend keeping at least 10 to 15 topics. 08:53 That gives you a pretty wide net that you'll be casting to make sure that we do get some journalist questions in that fit your criteria. 09:00 When you're editing your topics, you of course can just click on any of the blue check marks. That will take a topic off of your list. 09:07 We have a pretty long list here that you can just scroll through and update choices as you find something that will work for you. Or if you have something specific in mind, you can always type it in under enter topic. 09:20 You will see a couple of these have different tags. High success means that that's a no joke. We get in a lot of journalist questions about those every single day and you will likely have a high success rate of getting back, backlink pitches with that particular tag. 09:36 If you see one that's a new category, don't worry about it. You might have struck gold. That just means that you have something that we don't have a lot of people using as a tag currently, so we're not quite sure where it falls along the lines of just being annoying. 09:48 It could topic or being high success. So don't let that scare you. Definitely feel free to continue using them. After you're happy with your topics, there's nothing else that you need to do. 10:00 From here, we'll take over and we'll start pitching for you. If you're interested in what that looks like, definitely feel free to follow me and come over to the next video where we'll go over how to go over your PR backlinking. 10:12 dashboard, how to read your successes, and how to give us some feedback on your pitches so that they're even better next time. 10:20 See you there!

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• Adaptify Essentials 8: Setting up a Backlink Bio
• Summary:
• Video:
• Transcript: