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Welcome to another Adaptify Essentials! This video focuses on tracking the performance of your content.
Summary:
Accessing Performance Details:
- Go to SEO Overview, then click on Website Performance Details.
- This option only appears once you have articles ranking or pending on Adaptify.
Performance Dashboard:
- View data for the past 30 days or since the site was added.
- See published articles, their rankings, keywords, impressions, clicks, and average positions.
- Keywords and their details can be viewed separately.
Data Options:
- Default view shows Adaptify-created content.
- For more data, select "All Google keyword data" to see comprehensive site information.
- Export data to CSV for easy reporting.
Auto-Indexing:
- Helps if articles get stuck while trying to rank.
- Requirements: link to your blog on the front page (header or footer) and site speed performance test.
- If indexing issues are detected, request indexing by filling out a questionnaire.
- Adaptify will assist but will never index without asking your approval.
For any questions, contact support@adaptify.ai.
Video:
Transcript:
0:00 Welcome to Adaptify Essentials. Today we're going to talk about how you can find out just how awesome your content is doing. 0:08 That's right, it's all about performance details, so let's go! You'll be able to find your website performance details under SEO Overview, Website Performance Details. 0:20 Please note that this is only going to show up as an option after you do have articles that are either already ranking or pending on Adaptify. 0:29 If you don't see any numbers here, that means that nothing is ranking yet, more than likely it's still a brand new account, and you won't have access to your performance details dashboard. 0:38 Once this does populate, however, feel free to go ahead and click and you'll be brought to your performance dashboard. This dashboard has the option to show you either the things from the past 30 days, or you can change this to show you since the site was added. 0:55 Either way, you'll be getting the similar information, first up being about the articles that you've published. You'll be able to see how many were published, how many are ranking, and then you can actually look and see this is the article, the keywords that it's ranking for, its impressions, clicks, 1:12 and average position. These new boxes will change to either a green indicating up box or gray indicating down box to let you know the change from the previous period once these have been live long enough. 1:27 You can also see the keywords by clicking on the keyword box, and then you can see keyword, the cluster it's in, impressions, clicks, and average position. 1:38 Please note, currently this is only showing you the information that you've added to Adaptify, so content that you've made on the platform. 1:46 If you'd like to see a bunch more information about your site, come up to showing, click the drop down, click on all Google keyword data, and now these have updated to show you the keywords that you rank for, impressions, clicks, average position, and also any page details, so all of the pages on your 2:05 site. Impressions, clicks, and average position. No matter which dashboard you're looking at, Google's or Adaptify's, you can go ahead and click export to CSV if you'd like an easy way to export it. 2:19 From there, you open it in Excel, put on your client's logo, and ship it off. It is that simple. If you notice that some of your articles become stuck while trying to rank, we do offer auto-indexing, which is allowing us to to basically go to Google on your behalf, let them know that you have some articles 2:40 that haven't been picked up yet, and give them that little final push. In order for us to be able to do this, there are a couple of things that will be needed on the website. 2:50 The first thing we'll check for is to make sure that you do have a link directly to your blog somewhere on the front page of the site. 2:57 It doesn't need to be in the header, but it does need to be somewhere on that front page. Usually the footer will also work if you don't want it at the top. 3:06 The next thing we'll check is we will run the site through a speed performance test. This is just going to let us know if the performance of the site is maybe what's holding you back from being indexed. 3:16 If we find issues with either of those things, we will let you know before we index anything. If you do require indexing, your dashboard will change a little, and it's going to look a little something like this. 3:30 If you see indexing issue detected, all you need to do is click request indexing, fill out a couple of questionnaire forms, such as do you have a link to your blog from the main page, and do you know what your website's performance is, and we'll take it from there. 3:46 We won't ever index anything without asking you, so you have no need to worry, but we are here to help if things get stuck. 3:54 And that's going to be it for today. As always, if you have any questions, let us know at support at adaptify.ai. 4:02 Have a great day!
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